Discover how I bring brands to life through advertising. From Revolut to Plum Guide, my work showcases creativity and practical design solutions that capture attention. Each project tells a unique story, where creativity blends with design to make every campaign memorable.
Clients — Revolut / Plum Guide / Motley London / HANX
We created a set of impactful ads for Plum Guide, featured in the Financial Times, both in print and digital formats. These ads highlighted Plum Guide’s premium rental homes, designed to captivate readers with striking visuals and clear messaging.
Developed multiple concepts, focusing on high-quality imagery and concise, compelling text.
Worked closely with the marketing, growth teams and Financial Times to ensure the ads aligned with Plum Guide’s brand identity.
Refined designs based on stakeholder feedback and ensured consistency across print and digital platforms.
For another Plum Guide campaign, we designed humorous billboards that were placed across various streets in London. These ads aimed to capture attention with wit and charm, highlighting Plum Guide’s unique offerings.
Engaged with the marketing team and external stakeholders to brainstorm and develop humorous concepts. Created multiple billboard designs with playful messaging and eye-catching visuals.
The 'The Real Picture' digital campaign. We used humor to showcase Plum Guide rental homes. The ads featured perfect images of the homes alongside real-life scenarios, creating a humorous contrast.
Brainstormed with the marketing team to develop funny and relatable real-life situations.
Created a series of side-by-side images, combining professional photos with staged humorous scenes.
Launched the campaign across social media and digital platforms, ensuring a wide reach and engagement.
Art directed by Ali Lowry.
To promote Revolut's new crowdfunding feature, I designed an ad aimed at helping users attract investors to their projects. This was a complex project, requiring extensive research and analysis to ensure the ad effectively highlighted the feature’s advantages. It was envolved 3D designs.
Conducted in-depth analysis and gathered insights from multiple reports to understand user needs.
Developed a visually appealing ad with clear messaging to explain the crowdfunding feature, with motion graphics and 3D elements to align with Revolut visual language.
I created a full set of ads for Plum Guide's campaign "No Time for Average Stays," which highlighted the exceptional quality of their rental homes.
This campaign won the Shortyz Award for Best Campaign of the Year.
This is another ad from Plum Guide's "No Time for Average Stays" campaign, which showcased the exceptional quality of their rental homes.
This campaign won the Shortyz Award for Best Campaign of the Year.
As part of Plum Guide's organic social media strategy, I animated still shots of homes to create serene, lifelike videos. These animations aimed to capture the tranquil ambiance of Plum Guide properties, enhancing user engagement on social platforms.
Selected high-quality still images of homes and applied animation techniques to simulate real video footage with After Effect and Photoshop.
Shared these animated visuals across social media channels to attract and engage potential customers.
For a teaser ad of a new jewellery collection and campaign at Motley London with designer Hannah Martin, we aimed to convey the themes of strength and brutality. The ad was designed to reflect the bold and powerful essence of the collection.
Developed a visual style that emphasized the raw and powerful aspects of the jewellery, together with Courtney Bae.
Created a stopmotion video with multiple frames crumpling paper with the teaser information. Recorded the sound aside of crumple paper.
Launched the teaser across digital platforms to generate excitement and anticipation.
I created an ad for HANX, a condom brand based in London, using After Effects to deliver a visually engaging message. The ad focused on the brand's commitment to quality and safety while maintaining a sleek and modern aesthetic.
This ad aimed at encouraging people to book holidays in September for Plum Guide. The ad highlighted the unique and high-quality accommodations available, emphasizing the perfect time for a getaway.
This ad for Motley London, featuring a striking piece of jewellery, was one of the best-performing ads for the brand. It highlighted the collection's elegance and received significant recognition, being featured in major publications like The Sunday Times Style.