HADOC is a revolutionary hotel healthcare provider, offering premium in-room medical services. I spearheaded the branding, crafting a distinctive logo, designing an intuitive website, and creating unified branding materials that encapsulate the essence of this innovative service’s luxury and convenience.
The electrocardiogram signal in the HADOC logo was more than just a design choice; it was carefully crafted to embody the essence of prompt medical attention, reflecting the heartbeat of their commitment to care.
The HADOC logo features a unique detail: an electrocardiogram integrated into the letter "H." This decision was made to visually connect the logo with the healthcare industry, specifically the heart.
Collaborated with healthcare professionals to understand the importance of an ECG.
Experimented with various ECG patterns to find the one that seamlessly fit into the letter "H."
Iterated on the design to ensure clarity and relevance, creating a logo that effectively represents HADOC’s mission.
The HADOC website was designed with a focus on user-friendly navigation and a clean, professional aesthetic. The aim was to create a seamless experience for users, reflecting the innovative and reliable nature of HADOC's healthcare services.
Conducted user research to understand the needs of healthcare professionals and patients.
Emphasized clarity and simplicity, using a clean layout and intuitive responsive interface.
Implemented using multiple technologies to ensure the website was responsive and accessible across all devices. It was also a priority to make sure the client could edit the website easily.
The HADOC brand identity extends beyond the logo and website. HADOC's identity includes various materials and merchandise, all designed with a consistent and professional look.
A sophisticated palette of greens, blues, and earthy tones to evoke trust and reliability.
Crimson Pro for its elegant and professional look, and Karla for a modern, readable contrast.
