I contributed as Senior Designer for Plum Guide's bold “No Time for Average Stays” campaign. The campaign’s bold core message: life is short, and every holiday counts. I led the design execution for this striking OOH piece, ensuring the minimalist visuals amplified its emotional impact. By creating a layout that balances urgency with elegance, I helped deliver a disruptive yet refined campaign experience.
Art Direction - Ali Lowrly
This bold OOH piece disrupted daily routines, sparking reflection. I ensured the clean design amplified its emotional impact, delivering the message at a glance.
Over coffee, the campaign speaks to discerning readers in the Financial Times. I adapted the bold visuals for print, ensuring it stood out without disrupting the editorial flow.
Through a series of dynamic video ads and organic social content, I ensured the campaign thrived across digital platforms. From concept to execution, I crafted each piece to grab attention instantly and drive the message home in seconds.
'No Time for Average Stays' campaign was recognized as one of Creative Review’s top ad campaigns of the year. It also won Skift’s 2023 Best Sales & Marketing Campaign Award, solidifying its place as a standout in travel marketing.